Consumer engagement and empowerment
Media strategy & support
Presentation, pitch and media coaching
Speech writing & presenting, conference MC
The determined consumer is different. Relatively well-off, opinionated and savvy they seek to get better value… but not at any price
They don’t need the very cheapest but also don’t want to feel wantonly ripped off.
They care about quality and price but don’t have enough time or desire to sort through complex and sometimes conflicting information.
They also understand that being more mindful consumers around what and how they buy can not only benefit them but also their community.
I’m interested in them and sharing their stories because I believe:
They are around in substantial numbers and the example they set can drive others to change and become more determined consumers too.
And the more consumers we have who are switched on, dare I say empowered, the more we have a genuine movement of consumers as opposed to a consumer movement.
I am in the emerging marketplace of consumer empowerment in which technology and other shifts help push the balance of power away from the producer/retailer and towards the consumer.
In campaigns and work with partners I aim to make more consumers aware of their power, group them together to aggregate their energy in markets and where relevant push for pro-consumer choice and changes.
My background is in journalism, advocacy and geography.
I’m working on a campaign to encourage businesses to appreciate the downside of hitting consumers with credit card surcharges.
It's called Surcharge Free is about getting businesses that don't surcharge to tell other businesses and consumers why that's the case.
It's backed by American Express and so far includes a number of retailers and industry groups such as Coco Republic, ICONIC group,and Hair and Beauty Australia.
Despite new regulations which will outlaw excessive credit card surcharges from Sept 1 2016, the highly unpopular practice is alive and well and may actually spread if consumers don’t push back.
There’s a risk many businesses and merchants who currently do not surcharge may see the regulations, which affect larger businesses now and smaller businesses in a years time, as a green light to begin.
The Reserve Bank estimates the cost of accepting cash for a business amounts to 2.5%. The cost of accepting most cards is less than that and falling due to competition and regulation yet it’s the cards which are surcharged. As they say go figure.
I’m involved because interests of consumers and businesses that DONT surcharge are aligned and also because we can't always rely on the government and regulators to do all the work.
The campaign is not just about credit cards but all payments systems which are now evolving at the same time that the use of cash is declining.
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